How to write a covering letter

Do your research:
​Make sure to do some research on the role and company you’re applying for. You can then use this information to tailor your letter correctly. When writing your letter you should try and answer the following questions: 

• What does the company do?
• Who is their target audience?
• What does the role involve?
• What are the essential skills needed?​

Once you have answered the above questions, you will be able to clearly explain how your skills and abilities come in line with what the company and employer are looking for.This will help to show you have real interest in, not only the company but the role itself. 

How to format a cover letter:
Every cover letter should be well laid out, concise and straight to the point. It is something a lot of employers will ask to be submitted alongside your CV. The easiest way to do this is to write out the letter first, then format after. 

• First Paragraph: Start with the employer information, such as their name and their address along with any contact information. Carry this on by addressing the letter to wither  “To Whom it may concern” or “Dear *Insert Name*” if you know who the addressee is.
• Second Paragraph: You can then follow this on with your skills and attributes in more detail, where you can go on to explain why you think you would be the best person for the role and what you feel you can bring to the company. 
• Final Paragraph: The covering letter should be concluded by thanking the addressee for considering your application and that you look forward to hearing back.